A campaign can use the same creative idea in several languages. Those variations need a shared identity, while their individual files and copy remain distinguishable.
Start with the creative identity
Your creative library keeps the asset and its related information together. A creative can have language variations, media versions and copy connected to the same underlying identity.
Use a consistent base name to recognise that identity. The language-specific details still matter when inspecting a variation or matching reporting data.
Read combined spending
The Overall Data creative cards use the base creative name and can combine spending across language variations. This helps you review the overall performance of an idea without treating each language as an unrelated creative.
For example, a base name such as Ebook_7j0ucl can represent the same creative across its language versions. The overview label omits the language suffix; the detailed creative records retain it where needed.
Keep the reporting connection accurate
Spending depends on the reports matched to your creative records. Check the selected date range and filters when comparing creatives, and investigate unmatched reporting data before relying on a total.
Keep each Brand separate
Select the correct Brand before working with its creative library. Uploaded client assets remain associated with their Brand; changing the Marketinq product logo does not replace those client assets.
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